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The web site stampdesigner.co.uk had the following in the web site, "Product successfully added to your shopping cart if customised, your design will be shown in your cart." We noticed that the website stated " There is 1 item in your cart." It also said " For all stamp orders in the UK. We offer top quality rubber stamps made to order by you! View our range of Traxx rubber stamps! View our entire collection of Colop stamps here! Make a stamp perfectly tailored to your needs. Perfect for accounting and other date-related needs. 40mm x 40mm Pre-Inked Stamp." The header had custom stamps as the highest ranking optimized keyword. This keyword is followed by custom rubber stamps, design stamp, and rubber stamp which isn't as urgent as custom stamps. The other words stampdesigner.co.uk used was rubber stamps. company stamps is included but could not be understood by search crawlers.